All the PR money can buy won’t help

The New York Times can’t quite bring itself to explain why the Jewish state has become so hatred around the world; actions speak louder than words. Talking about peace is easy; occupying and killing Palestinians shows the globe the country’s true face:

Israel, whose founding idea was branded as racism by the United Nations General Assembly in 1975 and which faced an Arab boycott for decades, is no stranger to isolation. But in the weeks since its Gaza war, and as it prepares to inaugurate a hawkish right-wing government, it is facing its worst diplomatic crisis in two decades.

Examples abound. Its sports teams have met hostility and violent protests in Sweden, Spain and Turkey. Mauritania has closed Israel’s embassy.

Relations with Turkey, an important Muslim ally, have suffered severely. A group of top international judges and human rights investigators recently called for an inquiry into Israel’s actions in Gaza. “Israel Apartheid Week” drew participants in 54 cities around the world this month, twice the number of last year, according to its organizers. And even in the American Jewish community, albeit in its liberal wing, there is a chill.

The issue has not gone unnoticed here, but it has generated two distinct and somewhat contradictory reactions. On one hand, there is real concern. Global opinion surveys are being closely examined and the Foreign Ministry has been granted an extra $2 million to improve Israel’s image through cultural and information diplomacy.

“We will send well-known novelists and writers overseas, theater companies, exhibits,” said Arye Mekel, the ministry’s deputy director general for cultural affairs. “This way you show Israel’s prettier face, so we are not thought of purely in the context of war.”

That’s because the “prettier” face is fundamentally rejected by millions of Palestinians, Jews, Arabs and the civilised world.

Text and images ©2024 Antony Loewenstein. All rights reserved.

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