How to pressure Israel to change its behaviour? There are a myriad of ways but normalising relations with an apartheid state is not one of them. Outside pressure is the only way to bring change (a message I heard time and time again from countless Israeli Jews during my recent visit there). The occupation won’t simply end on its own.
Canadian film-maker John Greyson in March withdrew his film from the Tel Aviv International LGBT Film Festival as a statement against the state’s cruelties.
Now, Greyson has again made a public move against the situation in Palestine. He has withdrawn his film from the Toronto International Film Festival. This is part of his letter explaining the move:
A letter from John Greyson to the Toronto International Film Festival:August 27, 2009
Piers Handling, Cameron Bailey, Noah Cowan
Toronto International Film Festival
Dear Piers, Cameron, Noah:
I’ve come to a very difficult decision — I’m withdrawing my film Covered from TIFF, in protest against your inaugural City-to-City Spotlight on Tel Aviv.
In the Canadian Jewish News, Israeli Consul General Amir Gissin described how this Spotlight is the culmination of his year-long Brand Israel campaign, which includes bus/radio/TV ads, the ROM’s notorious Dead Sea Scrolls exhibit, and “a major Israeli presence at next year1s Toronto International Film Festival, with numerous Israeli, Hollywood and Canadian entertainment luminaries on hand.” Gissen said Toronto was chosen as a test-city for Brand Israel by Israel’s Foreign Ministry, and thanked Astral, MIJO and Canwest for donating the million-dollar budget. (Astral is of course a long-time TIFF sponsor, and Canwest owners’ Asper Foundation donated $500,000 to TIFF). “We’ve got a real product to sell to Canadians… The lessons learned from Toronto will inform the worldwide launch of Brand Israel in the coming years, Gissin said.”
This past year has also seen: the devastating Gaza massacre of eight months ago, resulting in over 1000 civilian deaths; the election of a Prime Minister accused of war crimes; the aggressive extension of illegal Israeli settlements on Palestinian lands; the accelerated destruction of Palestinian homes and orchards; the viral growth of the totalitarian security wall, and the further enshrining of the check-point system. Such state policies have led diverse figures such as John Berger, Jimmy Carter, and Bishop Desmond Tutu to characterize this ‘brand’ as apartheid. Your TIFF program book may describe Tel Aviv as a “vibrant young city… of beaches, cafes and cultural ferment… that celebrates it’s diversity,” but it’s also been called “a kind of alter-Gaza, the smiling face of Israeli apartheid” (Naomi Klein) and “the only city in the west without Arab residents” (Tel Aviv filmmaker Udi Aloni).
To my mind, this isn’t the right year to celebrate Brand Israel, or to demonstrate an ostrich-like indifference to the realities (cinematic and otherwise) of the region, or to pointedly ignore the international economic boycott campaign against Israel. Launched by Palestinian NGO’s in 2005, and since joined by thousands inside and outside Israel, the campaign is seen as the last hope for forcing Israel to comply with international law. By ignoring this boycott, TIFF has emphatically taken sides — and in the process, forced every filmmaker and audience member who opposes the occupation to cross a type of picket line.
Let’s be clear: my protest isn’t against the films or filmmakers you’ve chosen. I’ve seen brilliant works of Israeli and Palestinian cinema at past TIFFs, and will again in coming years. My protest is against the Spotlight itself, and the smug business-as-usual aura it promotes of a “vibrant metropolis [and] dynamic young city… commemorating it’s centennial”, seemingly untroubled by other anniversaries, such as the 42nd anniversary of the occupation. Isn’t such an uncritical celebration of Tel Aviv right now akin to celebrating Montgomery buses in 1963, California grapes in 1969, Chilean wines in 1973, Nestles infant formula in 1984, or South African fruit in 1991?