Professional journalists, your days are numbered:
User-generated content has been buzzed about in magazine circles for a few years, but editors—save for a select few—have largely been reluctant to turn over pages from their shrinking folios to readers. Now, a magazine is taking the concept to its extreme: a 100-percent user-generated issue.
For its June issue, Budget Travel has allowed its readers to generate all of the text and photography—only the “40 Best Deals” section was written by staffers.
Interactivity and trust between readers and editors is a successful way to ensure future success. Why shouldn’t consumers have the right to contribute to their own reading lists?
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