Cover thine eyes

How things have changed in China. The following article was written by the Daily Telegraph correspondent in Beijing in 1982:

An official Chinese newspaper yesterday published a letter from an irate railway worker complaining that too many advertisements featured attractive women with outstanding figures. Such “titillating illustrations” were very unsuitable, the worker said.

He went on: “One paper carried an advert for a type of cloth material which included a curvaceous woman with flowing hair standing on one side intentionally emphasizing her prominent breasts. If all adverts were like this, the effect on public morals would certainly not be good.”

Advertising returned to China three years ago after two decades of being banned as a bourgeois capitalist practice.

Text and images ©2024 Antony Loewenstein. All rights reserved.

Site by Common