So this is how you engineer society to exclude views you don’t like. George Monbiot explains:
For his film (Astro)Turf Wars, Taki Oldham secretly recorded a training session organised by a rightwing libertarian group called American Majority. The trainer, Austin James, was instructing Tea Party members on how to “manipulate the medium”. This is what he told them: “Here’s what I do. I get on Amazon; I type in ‘Liberal books’. I go through and I say ‘one star, one star, one star’. The flipside is you go to a conservative/ libertarian whatever, go to their products and give them five stars … This is where your kids get information: Rotten Tomatoes, Flixster. These are places where you can rate movies. So when you type in ‘Movies on healthcare’, I don’t want Michael Moore’s to come up, so I always give it bad ratings. I spend about 30 minutes a day, just click, click, click, click … If there’s a place to comment, a place to rate, a place to share information, you have to do it. That’s how you control the online dialogue and give our ideas a fighting chance.”
Over 75% of the funding for American Majority comes from the Sam Adams Alliance. In 2008, the year in which American Majority was founded, 88% of the alliance’s money came from a single donation, of $3.7m. A group that trains rightwing libertarians to distort online democratic processes was, in other words, set up with funding from a person or company with a very large wallet.