If the powers that be at Fairfax reckon they’re above such petty squabbles, they should think again. The Australian media landscape is increasingly dominated by Murdoch and his agendas. Sometimes you’ve got to play dirty, especially when your already dwindling readership is diving even more. Issues of media accountability are important and people do care. Are the editors of Fairfax simply waiting for the cross-media laws to pass the Senate after July 1 and then calmly watch as any kind of investigatve journalism remaining is reduced to make way for more advertising dollars? It’s happening already.