ABC Radio National on beards, cider and extreme retro

Sometimes it’s time to talk about issues apart from politics (even for me).

I was the guest on yesterday’s ABC Radio National’s Common Knowledge:

What’s behind the… kooky ad campaign… featuring two delivery girls on a tandem bicycle and with golden plaits and the faces of bearded men? Who is it targeting and what is the surreal imagery signalling?

Alcohol marketing has come a long way since glory days of… John Meillon’s velvet tones… and the ‘matter-of-fact-I’ve-got-it-now’… Victoria Bitter ads.

And why are… beards so prevalent… on younger, fashion-conscious men? Is this… extreme retro… trend harking back to Ned Kelly chic? Or just bone-idle laziness?