Kill your TV

Media usage may be fragmenting but traditional mediums remain (far too) powerful:

Americans — including “young people” — still get their political news from TV, according to a new study published by TV trade pub Broadcasting & Cable, and conducted by market-research firm Crawford, Johnson & Northcott, whose clients include… several TV stations.

According to the study, 71% of the country watches the big three broadcast networks a lot for coverage of the presidential race, and 65% watches cable or local TV for election coverage. Almost half — 48% — say they use news Web sites a lot for their coverage of the election.

Meanwhile, only 11% got significant coverage of election news from Google’s video site YouTube, and just 10% from social networking sites like Facebook, News Corp.’s MySpace, etc.

UPDATE: And yet:

A new survey of internet consumer trends has revealed that people with broadband connections spend more time on the net than watching television.

The survey compared the entertainment and information consumption patterns of 864 Australian broadband users with those of more than 3,600 users worldwide.

It found that Australians with broadband spend an average of 22 hours per week on the web. They spend 14 hours in front of the TV and only three hours playing computer games.