Mainstream beware

Zogby International polling reveals that the American public aren’t too fond of the mainstream media:

Two thirds of Americans – 67% – believe traditional journalism is out of touch with what Americans want from their news, a new We Media/Zogby Interactive poll shows.

The survey also found that while most Americans (70%) think journalism is important to the quality of life in their communities, two thirds (64%) are dissatisfied with the quality of journalism in their communities.

Meanwhile, the online survey documented the shift away from traditional sources of news, such as newspapers and TV, to the Internet – most dramatically among so-called digital natives – people under 30 years old.

Exhibit A for their dissatisfaction.

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