The conflict of interest is so damn obvious it’s impossible to think nobody at PBS in America realised it. Fairness and Accuracy in Reporting explains:
The PBS Nova broadcast “Rise of the Drones” was sponsored by drone manufacturer Lockheed Martin–a clear violation of PBS‘s underwriting guidelines.
As Kevin Gosztola reported (FireDogLake, 1/24/13), the January 23 broadcast was a mostly upbeat look at surveillance and weaponized drones. “Discover the cutting edge technologies that are propelling us toward a new chapter in aviation history,” PBS urged, promising to reveal “the amazing technologies that make drones so powerful.”
Some of that technology, unbeknownst to viewers, was created by the company described as giving Nova “additional funding” at the beginning of the broadcast. Lockheed Martin, a major military contractor with $46 billion in 2011 sales, is a manufacturer of drones used in warfare and intelligence, including the Desert Hawk, the Falcon, the Stalker and the Tracer. In December 2012, Lockheed bought AME Unmanned Air Systems, maker of the Fury drone (New Times, 12/19/12).
Nova‘s history of unmanned flight technology included comments from Abe Karem, dubbed the “father of the Predator” drone. His current company,FireDogLake‘s Gosztola noted, has a business relationship with Lockheed Martin.
The show did not entirely skirt the controversies over drones. A section of the broadcast dealt with drone pilots firing on targets in countries like Afghanistan or Pakistan. Viewers, though, are told that drone pilots have distinct advantage over conventional pilots. One drone operator talks about how, after a strike, a drone can “stick around for another few hours to watch what happens afterwards.” A more critical look at drone wars might have mentioned these are the same circumstances under which U.S. drones have attacked rescue workers and funeral processions (Bureau of Investigative Journalism, 6/4/12).
The show does not ignore the question of civilian deaths–though it says “the facts are hard to come by” and that “there are not fully reliable counts of civilian deaths.” Nova does mention that some estimates are that 30 percent of those killed are civilians, and talks about one attack that killed 23 civilians in Pakistan.
But, in keeping with the generally upbeat tone, Nova tells viewers that technology will help turn things around. “Drones can strike with pinpoint precision,” the programs explains, “but their visual sensors are limited in ways that can lead pilots to make mistakes.” Not to worry, though; “engineers are working to create new sensors that can see more in greater detail than ever before.”
The program’s sponsorship tie to the drone industry were never mentioned–though there were opportunities to disclose that relationship. In addition to Lockheed Martin’s connection to one of the interview subjects, the show discussed a U.S. drone that was captured by Iran–without mentioning that it was manufactured by Nova‘s underwriter. And when Nova discusses the drones of the future, it’s talking about the kind of miniature drones Lockheed Martin is developing to provide “constant surveillance capabilities” (TPM IdeaLab, 7/4/12).