“I wrote that”

Professional journalists, your days are numbered:

User-generated content has been buzzed about in magazine circles for a few years, but editors—save for a select few—have largely been reluctant to turn over pages from their shrinking folios to readers. Now, a magazine is taking the concept to its extreme: a 100-percent user-generated issue.

For its June issue, Budget Travel has allowed its readers to generate all of the text and photography—only the “40 Best Deals” section was written by staffers.

Interactivity and trust between readers and editors is a successful way to ensure future success. Why shouldn’t consumers have the right to contribute to their own reading lists?

Text and images ©2023 Antony Loewenstein. All rights reserved.

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