Pro-Israel groups have attacked [British super-market] Tesco for setting up a customer helpline for those considering boycotting Israeli goods.
Tesco says it provided the service in expectation of calls questioning its stocking of products from Israel and the West Bank.
Callers selecting the general information option on its customer helpline hear the recorded message: “If you are ringing regarding Israeli goods, please press one.” They are then connected to specially-trained call centre staff.
A Tesco spokesman claimed the dedicated line — introduced for “functionality” reasons after increased inquiries during the Gaza conflict in January — was removed on Monday. But it was still available when the JC rang later on. Tesco does not offer a similar service regarding products from elsewhere.
Sainsbury’s, Waitrose and Morrisons said their helplines did not carry Israel-specific information.
Zionist Federation co-vice-chair Jonathan Hoffman said Israel had been made a scapegoat. “The risk is that supermarkets will say it’s too much of a problem to stock Israeli goods.”